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Makeup Trends for 2024

Makeup Trends for 2024: What’s Hot for Young Beauty Enthusiasts

Welcome to the exciting world of makeup in 2024! This year is all about bold expressions, playful colors, and sustainable choices. Whether you're a makeup newbie or a seasoned beauty guru, there’s something fresh and fabulous for everyone. Let's dive into the top trends that are taking over the beauty scene for younger audiences this year.

Graphic Eyeliner

Graphic eyeliner is making waves as a top trend this year. It's all about creativity and precision. From geometric shapes to double-winged liners, there's no limit to how you can experiment. Popular designs include floating eyeliner that sits above the crease, negative space liner that creates a striking contrast, and colored liners in shades like emerald green and royal blue. For an added edge, try mixing matte and metallic finishes.

Dewy Skin and Fresh-Faced Glow

Dewy skin is the ultimate canvas for all makeup looks in 2024. Achieving that fresh, radiant glow is easier than ever with the rise of hydrating skincare-infused foundations and tinted moisturizers. Pair your dewy base with a touch of cream blush on the cheeks and a hint of highlighter on the high points of your face for that natural, healthy glow.

  1. Liquid Foundation
    LIQUID FOUNDATION
    $11.25 was $15.00

    Liquid Foundation with buildable coverage blends the healing hydration of Arnica Extract with a luminous finish.

  2. LIQUID BLUSH
    LIQUID BLUSHER
    $15.00 was $20.00

Monochromatic Makeup

Monochromatic makeup is a chic and easy way to look put together. This trend involves using a single color on your eyes, cheeks, and lips. Popular shades include soft pinks, warm peaches, and vibrant corals. The beauty of this trend lies in its simplicity and versatility. Whether you opt for a subtle nude palette or a bolder hue, monochromatic makeup ensures a cohesive and stylish look.

  1. 9 COLORS PALETTE
    9 COLOR PALETTE
    $15.00 was $20.00

Statement Lips

While eyes have been the focus in recent years, statement lips are making a comeback. Bold, rich colors like deep burgundy, classic red, and even unconventional shades like black and navy are trending. Matte, satin, and glossy finishes are all in play, allowing for endless customization. Pair a statement lip with minimal eye makeup to let your lips do all the talking.

  1. Lip Stick
    LIPSTICK
    $15.00 was $20.00

    Vegan lipstick infused with Rose Extract combats fine lines and wrinkles while delivering high impact color.

  2. Lip Duo
    Lip Duo
    $16.50 was $22.00

Freckles and Natural Imperfections

Embracing natural beauty is a trend that's here to stay. Faux freckles, inspired by the natural beauty of those blessed with them, are being drawn on with precision to give a sun-kissed, youthful appearance. Additionally, there’s a growing acceptance and celebration of natural imperfections like birthmarks and scars, reflecting a broader movement toward authenticity in beauty.

Bold Brows

Bold, fluffy brows continue to dominate the beauty landscape. This year, the focus is on achieving that perfect balance between well-groomed and naturally full brows. Techniques like brow lamination and using brow gels to brush hairs upwards create a lifted, youthful look. The key is to enhance your natural brow shape while adding definition and volume.


2024 is an exciting year for makeup, offering a perfect blend of bold experimentation and a return to natural beauty. Whether you’re into glittery glam or minimalist chic, there’s a trend that will resonate with your personal style.

Stay tuned for more beauty tips and trend updates.

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